The goal of this project was to redesign the logo and brand identity for Kohl's retail store, aiming to infuse a modern and fresh aesthetic into the brand. By applying design thinking, a new logo was created that emphasizes contemporary typography and balanced layout design. The selected fonts and layout arrangements were chosen to convey a sleek, sophisticated look, while the vibrant yet harmonious color palette enhances brand recognition and appeal.

Presented as a magazine, the project details the entire design process, from the initial objectives to the final implementation. The magazine highlights the design thinking methodology used, providing an in-depth analysis of the typography and layout choices. It showcases the new logo and brand elements, including before-and-after comparisons, and offers suggestions for rolling out the updated brand identity across various media and in-store materials.