The graphic design project aims to promote an upcoming Product Design Expo in Scotland, focusing on a product called "Urban Uplift." The design concept centers around vibrant colors and playful graphics to highlight the essence of the product. By employing a lively and engaging visual style, the project seeks to attract attention and convey the innovative and dynamic nature of "Urban Uplift." This approach aims to resonate with the target audience and effectively communicate the event's theme of creativity and urban revitalization through design.